How To Use Web 2.0 For Link Building

A Web 2.0 link wheel is the easiest and most efficient way to get high-quality Web 2.0 backlinks.

You can scale them to rank multiple pages for multiple keywords (of almost any difficulty) and create them without cost or labour.


Getting Started

Before we begin the tutorial, I will explain what Web 2.0 sites are, and the benefits of using them in the formation of a link wheel.


What Are Web 2.0 Sites And Why Are They So Great?

Web 2.0 describes any website that emphasises user-generated content. Any platform that allows users to create and customise their own blog or personal website, upload their own content, or heavily contribute to the site is classed as Web 2.0.

Web 2.0 sites generally have high domain authority, meaning Google trusts them and will rank them higher in the SERPs. Subsequently, a high domain authority makes it easier to increase the page authority of sub-domains hosted on these platform – both of which increase the perceived value of the site.

In addition to this, you can use Web 2.0s to create contextual backlinks to your main website by using high-quality relevant content. Google views relevancy as an extremely important ranking factor.

Other benefits include:

  • Full control over the content of the Web 2.0 sites linking to your money site.
  • You can create as many high-quality backlinks as you want, the only limiting factor is time.
  • Having full control means you can remove the Web 2.0 if you incur a penalty.
  • Online reputation management and building brand authority.
  • And many more!

Many Web 2.0 sites fall under a category of sites referred to as parasites or leecher sites. These sites often dominate the SERPs and “leech” traffic. The method of using parasites to rank may also be referred to as “The Piggyback Method” – which I will also show you in this post – because you are piggybacking off their authority.


What Is A Link Wheel And Why Should You Create One?

A link wheel is when multiple sites link to each other in the formation of a wheel. This type of linking ensures none of the pages are orphaned. (An orphaned page has no backlinks and is therefore invisible to Google.) Link wheels may have a central “hub” site, and the outer sites of the wheel will all connect to it, resembling “spokes” in the wheel. In this case, the hub will be your money site.

Websites obtain “link juice” from other websites in the form of backlinks. A website can use this juice to “vote” for another website by linking to it. This uses up some of the juice. In a link wheel, websites share juice. This increases the value of all the websites in the wheel, and their vote towards other sites. The more link juice a site has, the higher it appears in the SERPs.


Creating The Web 2.0 Sites

This is where the fun (hard work) begins. Read all the steps carefully and take the time to create high-quality content. Remember, higher quality sites will have a much larger effect on your Google rank.


Signing Up To Web 2.0 Providers

Before creating the link wheel, you should sign up for accounts on several Web 2.0 services. I recommend creating a separate email address just for this, as over time you will accumulate numerous accounts. You can use the same email for multiple accounts, as this isn’t exposed to Google and therefore isn’t a footprint – but be sure to keep it private.

When choosing your sub-domains, try to keep them unique. If every accounts is named “” then Google will become suspicious. Instead, mix it up with LSIs and stop words.

Don’t just use the same service either. I know it’s tempting to create all of your sites on WordPress or Weebly, but this isn’t a good idea. Using a mixture of Web 2.0 sites is best, which is why I’ve provided a whole bunch of high ranking Web 2.0 sites for you to use in this tutorial.


Customising The Sites

You can customise the sites however you like, just remember not to leave any footprints. This means don’t use the same theme, font, or colour scheme for every website, and occasionally stick with the default theme.


Writing Top-Notch Articles

For each Web 2.0 site in the first tier, you’ll need a unique article of 1000+ words. I HIGHLY recommend writing this article by hand (or outsourcing it), but if you’re on a low budget, you can scrape some content and spin it.

If you decide to spin the articles, thoroughly check them to ensure they make sense and are readable by humans. You should also test them for plagiarism as they must be unique.

Spinning articles for tier one is usually more time-consuming than writing them by hand, and if done incorrectly will render ALL of your linked Web 2.0 sites useless, so if you decide to go this route, take extra care and put in the effort required to make the articles as realistic and unique as possible.


What Should The Article Include?

I’ve created a checklist for you to follow, which shows all aspects of a highly optimised piece of content.

Ensure your article contains the following:

  • Exact match keyword in Title / Description / URL.
  • Exact match keyword in H1 and H2 tags.
  • Exact match keyword minimum 3 times in article – Start/Middle/End.
  • Low keyword density (<1-3%) – Don’t keyword stuff.
  • Media-rich content – Multiple images and at least one video. (Infographics & whiteboard videos work well).
  • Exact match keyword in ALT tag for one image. (Use LSIs for the rest).
  • Proper formatting – Include heading, bulleted & numbered lists and bold/underline/italicise appropriately.
  • A mix of external & internal links.
  • LSIs and long-tail keywords used throughout.
  • 2000 (or more) words of high-quality hand-written content.
  • Link to authority sites in the same niche. (Not direct competitors.)
  • A mix of anchor text for the money site backlinks.


The types of anchor text are as follows:

  • Author’s Name: Joshua Rosato
  • Brand: Company name e.g. Twitter – N/A in this case. (Instead, I’d use my name.)
  • Exact Match: Web 2.0 Backlinks
  • Generic: Click Here
  • LSI Synonyms: Web 2.0 Link Building
  • Long-Tail LSI: Top Web 2.0 Sites For Link Building
  • Long-Tail Exact Match: Learn To Build Web 2.0 Backlinks
  • No Text: Use an image with no ALT text and wrap it in anchor tags.
  • Partial Match: Web Backlinks
  • Title Tag: How To Use Web 2.0 For Link Building
  • Root / Naked URL:
  • Full URL:


How To Create High-Quality “Super” Web 2.0 Sites

For the first tier of the link wheel, you will be creating so-called “super” Web 2.0 sites. These are simply sites that have multiple pages. Here’s how to structure the websites:

  • Main Page – The landing page of your Web 2.0 site should contain your unique article.
  • About Page – This could be a page about your niche, the specific topic you are writing about, or a relevant service. Add as much detail as you can, these extra pages are about making your site look authentic.
  • Contact Page – Without including any personal information, add a simple contact form to allow people to get in touch with you. This increases the authenticity of your Web 2.0 site, which also adds authority. You could create a persona for each site, and add fake contact information. This also makes your site seem more genuine.
  • Other Pages – Feel free to add more content in the form of blog posts. These should include a link back to the main page. I recommend not linking these to your ranking site, though you can link them to other authority websites.
  • Mandatory Pages – These are legal pages such as privacy policies and disclaimers. Most websites have them, and some are required to by law. Find a template online, enter your information, and create a dedicated page. Add the page to the footer of your website, and remember to use different details every time you generate the template, to avoid footprints.


Use this as an example, and change the content to make it more relevant for you. Some people link the extra blog posts to their money site. I recommend instead to perform internal linking of the articles to your main article – the one which will link to your money site. I also suggest implementing proper on-site & technical SEO, to further strengthen the authority of these sites.


Linking The Sites Together In A Wheel

As we discussed earlier, you need to link all the articles together to prevent them from being orphaned. If you haven’t done this already, go ahead and do it now.

Link Wheel - Joshua Rosato


It should look something like this:

  • Article One –> Article Two
  • Article Two –> Article Three
  • Article Three –> Article Four
  • Article Four –> Article Five
  • Article Five –> Article Six
  • Article Six –> Article One


That’s the hard part done!

Remember, you can add as many sites to the link wheel as you want, though I recommend a maximum of six. If you’re trying to rank for a high competition keyword, you can instead create multiple link wheels.

For example, you might have three link wheels, with each link wheel containing six Web 2.0 sites.


Getting The Web 2.0 Sites Indexed

I have a detailed article on indexing backlinks, which you can find here.

I’ll quickly go over some of the methods you can use:

  1. Do nothing – the sites will naturally index over time.
  2. Submit ONE of the Web 2.0 sites to Google. Since they’re all linked together Google will automatically find the rest.
  3. Add the URLs of all your Web 2.0 sites to a post on an expired Web 2.0 site – I’ll show you how to find these soon – and submit the URL of the expired Web 2.0 to Google.


Turning The Link Wheel Into A Link Pyramid

If you want your Web 2.0 sites to rank, you need to create backlinks for them. I’ll show you two easy methods to get backlinks for free.

You should also take a look at my free link building methods, which can be used for both your money site and tier one backlinks.

Link Pyramid - Joshua Rosato


Using Expired Web 2.0 Sites

It is possible to find Web 2.0 accounts that are no longer active, but still have all their backlinks and have retained their page authority.

While these sites could also be used for tier one, they likely don’t contain your target keyword, so for now we’ll only use them for tier two.

Using the software called Expired Web 2.0 Ranker, which you can get from SupaGrowth, you can automatically scrape for inactive Web 2.0 sites.

I recommend using Tumblr sites for these tier two backlinks as they’re easier to find and re-register.

  1. Open “Settings” —> “Proxies”
    Paste your list of proxies.
  2. Open “Settings” —> “Search Engines”
    If you’re using proxies, then use Google, otherwise use Bing. The default delay settings are fine.
  3. Register at Moz, and find your API key.
  4. Open “Settings” —> “Moz API Key”
    Enter your credentials. This is used for checking the Page Authority of the harvested sites.
  5. Uncheck the “No Niche” option to search for sites containing your keyword.
    Check the “Use Proxies” option if you’re using proxies.
    Check the “Fetch Moz Metrics” option if you’d like the program to automatically fetch the PA.
  6. Choose your desired Web 2.0 from the drop-down menu.
  7. Enter your list of keywords.
  8. Click “Start Searching”.

Expired Web 2.0 Ranker - Joshua Rosato


Two alternative methods to check PA:

  1. If you own ScrapeBox you can do this using the mass Page Authority checker.
  2. You can also use this free online alternative.

You’re looking for URLs with high page authority, a PA of 20 or higher will work for low competition keywords. Re-register any of the scraped sites that fit these criteria.

As you did in the creation of the original Web 2.0 sites, you’re going to add an article to the expired sites. This time it only needs to be around 400 words and can be scraped.

Within the article add your main keyword and the link to your tier one Web 2.0 site, as well as relevant images and videos.

You can build as many Tumblr backlinks as you want, I always build at least ten to every Web 2.0 site in tier one.


Scraping Custom Sites With Expired Web 2.0 Ranker

While Expired Web 2.0 Ranker has a large list of preset Web 2.0 sites, you can also add your own. Expired Web 2.0 Ranker makes this easy.

  1. Select “Create New Profile”
  2. Choose either “Sub-Domain” or “URL Query String” – EW2R explains which to choose.
  3. Enter the parent domain of the site you’re scraping.
  4. Check the “HTTP Response Code” for the “Expired Conditions”.
  5. You can also find an expired page on the site you want to scrape and enter the HTML that is displayed.

Expired Web 2.0 Ranker Custom Profile - Joshua Rosato


The 301 Elevator Effect

The 301 elevator effect is a method involving the permanent redirection of domains, and then sending lots of backlinks to these domains. This means your ranking site will get lots of link juice. The 301 domains will filter out any negative backlinks so your site remains safe.

For this method, you’re going to need some free or cheap domain names. You can get these from Freenom or NameCheap. Be sure to choose the free “Whois Guard” option so you don’t leave any footprints for Google to find. Buy three to five cheap domains, using your main keyword or an LSI as the domain name.

Now, set up 301 redirects on all of these domains to one of your Web 2.0 sites. I like to use WordPress, as it has the highest Domain Authority and ranks the best.

The site you choose should ideally be the one with the best content and the one you will continue to develop. If you have time, create 301 redirects to all of your tier one Web 2.0 sites.

The Magic of 301 Redirects

You’re going to blast these domains with as many backlinks as you can. You can use any software you have available, or buy a load of cheap backlinks online.

Really, any way to get backlinks to these domains will work. I use and recommend GSA Search Engine Ranker.

I don’t recommend creating more than five 301 redirects to the same page on the Web 2.0 site, though you can use this method on all inner pages of the Web 2.0 site, which will increase the sites Domain Authority.

The 301 Elevator Effect will rank low competition keywords with ease, it’s my go-to method for when link wheels alone won’t cut it.



You’re almost done creating Web 2.0 sites. These bonus tips can help give them that extra “boost” of authority if you’re targeting harder keywords.


BONUS ONE: Filler Content & Scheduling

Filler Content

To make your Web 2.0 sites look more legitimate, you should let them age before posting the article with a link to your ranking site.

During this aging period, you should post relevant filler content, such as articles, images, videos, infographics, and anything else related to your keyword or niche.

Add links to authority sites in some of the filler content, so when you add the link to your ranking site it will look more natural.

Once you have posted your main article, go through the filler content and link them to the main article. This gives the article more authority so its backlink to your money site will be worth more to Google.

Scheduling Further Posts

To keep your site alive and well, you can schedule further posts to appear gradually. This gives the appearance that your site is still actively maintained.

Most sites will allow you to schedule posts, but for those that don’t, check out my post on managing all your Web 2.0 accounts with one free service.


BONUS TWO: List of High Authority Web 2.0 Sites

Since using the same Web 2.0 sites over and over again and again will leave a footprint, I’ve curated a list of high ranking Web 2.0 sites which you can use for future link wheels.

These sites have been specifically chosen as they rank high in search results, and allow you enough freedom to create high-quality websites with unique content, without having to spend a dime.

High PR Authority Web 2.0 Sites List
These are my personal favourites:

And here’s the full list:


Do Web 2.0s Still Work In 2019?

Nathan Gotch has the two most popular guides on how to correctly build Web 2.0s.

So, what’s his opinion on using Web 2.0s for link building in 2019?

“Creating Web 2.0s is an old grey hat strategy that still works. Just be careful because it can land you a penalty. I have gotten manual actions removed from clients because of Web 2.0 backlinks. Since ANYONE can create a Web 2.0 and place a link, the value of the link is lower. I recommend you avoid using these backlinks on tier one.”


Final Thoughts

Didn’t I tell you that would be easy?

Well maybe not, but it’s worth it!

As I’ve already said, this method can be scaled to rank for any keyword.

Embedding videos into the articles is a great way to boost your videos views, as well as giving extra authority to your sites.

If you’d like more information on this, I recommend you read my in-depth article on ranking YouTube videos.


Get It Done For You

If this all sounds too confusing for you, or you don’t have time to properly implement and maintain a high-quality Web 2.0 link wheel, visit our services page and we’ll do it for you.

We also offer 301 redirects and various types of backlinks, which you can use to build authority to your money site as well as your Web 2.0 sites.


Thanks for taking the time to read this lengthy article! If you enjoyed it, please help us out by sharing it with your friends using the social buttons below.

This Post Has 22 Comments

  1. Shahrukh Sadiq

    Amazing article! I always recommend this article to newbies as I have hard time describing how web2.0 works.

  2. iswanto

    great your article joshua, thanks for your sharing

  3. omarius

    Simply want to say your article is as amazing.
    The clarity in your post is just great and i can assume
    you’re an expert on this subject. Well with your permission allow me to grab
    your feed to keep updated with forthcoming post.

    Thanks a million and please keep up the rewarding work.

  4. John


    You are saying interlink articles within the website and not between the websites? The image is confusing, other than that great stuff!

  5. Suzanne A

    Joshua, that is a really well written article and very thorough and generous! I was using many of these tactics 5+ years ago having learned from Ed Dale and friends, and it did work well, I’m surprised this is still a recommended practice. Are there any drawbacks here?

    At one point I outranked GoPro and received a cease and decist letter!

    1. Joshua Rosato

      Hi Suzanne, thanks for the great feedback!

      I use this method on all of my affiliate sites, and while it is definitely not white hat, I have yet to receive a penalty, probably due to the quality of the sites – using hand-written articles, etc.

      This method definitely still works, but if you’re worried about receiving a penalty then stick to white hat techniques.

      What was the letter about? Assuming you weren’t breaking copyright laws I’m not exactly sure they can ask you to stop ranking for keywords just because it’s in their niche.

      If you’d like any help with any white hat SEO tactics let me know, I’m always keen to help people.


      1. Suzanne

        I had GoPro in the domain name which is their registered trademark. It was a review site.

  6. Sikandar

    Thanks for this detailed strategy. I have a question. If your web 2.0 articles have the same keyword as your money keyword, the web 2.0 properties start ranking higher in search engines as they have higher authority.

    1. Joshua Rosato

      By the end of the process your money site should have more authority and higher quality backlinks than your Web 2.0 sites. But if you’re worried about this happening, you can use other related keywords, rather than your main keyword.

      Using hand-written content on your Web 2.0 sites will encourage people to read more of your content, driving them to your money site.

  7. Robert

    Thanks Joshua
    Would it work ok to use properly curated content instead of the large
    2000 word original articles on the web 2.0 sites?

    1. Joshua Rosato

      Yes that will work, the quality of the Web 2.0 articles is entirely up to you and depends on the difficulty of the keywords you are targeting.

  8. Farhan

    Well sharing information about Web2.0. Easy to understand and implement. Great work !!!

  9. James

    Great article! Search engines need web 2.0 links to rank a site. That is because they value people’s opinion about a site. It is what we call it social signals. The more you have the better.

    1. Joshua Rosato

      Hi James, thanks for the comment.

      Yes, Web 2.0 sites are great for ranking sites. Social signals and Web 2.0 are not the same thing, though.

      Social signals alone won’t help you rank for most keywords, and should be used alongside link building. They are used to justify the backlinks you are obtaining and give your site a viral effect.

      I recommend creating them before or during your link wheel creation, as they act as foundational links.


    The information you provide on this website has helped me tremendously. MANY Thanks

  11. Brian Heed

    Great site you’ve got here.. It’s hard to find excellent writing like yours these days. I seriously appreciate people like you! Take care!!

  12. Elliott

    I’ve recently started a website, the information you provide on this website has helped me tremendously. Thanks for all of your time & work.

    1. Joshua Rosato

      Thanks for your comments Elliott, glad I could help.

  13. Jean Dennis

    Thanks for the info. I have just started using Web 2.0 with expired domains and link wheels. They seem to be working already. Hope I can keep progressing as I still have a lot to learn.

    1. Joshua Rosato

      That’s great to here Jean.

      Are you using my method of buying expired domains and rebuilding them or redirecting them to your money site? Keep me updated with how it’s going, and please ask if you need any help.

  14. Brad

    Just thought you should know that your contact form isn’t working.

    1. Joshua Rosato

      Thanks for the heads-up Brad!

      I’ve fixed it now, please re-send your message.

Comments are closed.