In the fiercely competitive world of business, where everyone is vying for a larger piece of the pie, Conversion Rate Optimisation is the single most important tactic for maximising the return from your online marketing. Doubling your conversion rate alone, will double the amount of leads and sales your business gets. Today, a website is the core of your business.
If that core is twice as effective at turning potential customers into paying clients, every piece of marketing you do will yield twice the results. These results affect every aspect of your business and have a profound effect.
If your website converts more browsers into buyers than any of your competitors sites, you can also afford to attract more traffic than anyone else in your market – allowing you to steal market share while others panic.
Unfortunately, 96% of first-time visitors to your website will never return again. When it comes to your landing pages, first impression is everything.