Quick & Easy Link Building – Give New Content An Instant Boost

The days where you could rank just by creating high quality content are gone. Nowadays, the first thing you’ll want to think about after publishing new content is how to start building backlinks to it. This can seem like a pretty daunting task, especially if you’re new to SEO.

In this post I’ll outline the method I follow to get high quality backlinks to start off my link building campaign for newly posted content. You can use this method on any content that needs a SERP boost.

 

Social Signals

Before you start building backlinks, you need to get some social shares. This ensures you won’t get a penalty from Google for building backlinks too quickly, and will help you get out of the sandbox.

The best way to do this is to share the content to all of your social media sites and encourage your followers to do the same. This is easier if you have a large social following, but you should share it either way. You can also add a call-to-action at the bottom of the content so your visitors will be more likely to share it.

 

Web 2.0 Sites

I have two posts on using Web 2.0s:

Tip: Embed the images, videos and audio files we’re going to use below.

 

DIVA Sharing

DIVA stands for Document/Image/Video/Audio and is a great way to get free backlinks from high authority sites with minimal effort. Feel free to search for and add your link to other sites as well as the ones mentioned below.

 

Document Sharing

What to do:

  • Write a short article based around your keyword.
  • Embed one of the images, videos & audio files we’re going to use below.
  • Add your keyword to the images filename and ALT tag.
  • Export the document as DOC and PDF.

Where to get the backlinks:

  • Inside the document.
  • Document description.
  • Profile page.

Where to upload your document:

Ensure the document is publicly viewable. Repeat with multiple articles.

 

Image Sharing

What to do:

  • Find an image relevant to your keyword.
  • Add your keyword to the image filename and ALT tag.

Where to get the backlinks:

  • Image description.
  • Profile page.

Where to upload your image:

Repeat with multiple images.

 

Infographic Sharing

Create an infographic around the topic you are targeting.

  • Use the image sites mentioned above.
  • Find sites dedicated to sharing infographics.
  • Write a blog post based on the infographic, and make it easy for people to share.

 

Video Sharing

What to do:

  • Create a video focused on your keyword.
  • Add your keyword to the videos filename, title, tags and description.

Where to get the backlinks:

  • Video description.
  • Profile page.

Where to upload your video:

Repeat with multiple videos.

 

Audio Sharing

What to do:

  • Convert an article to audio using text-to-speech.
  • If you have a podcast, upload an episode related to your content.

Where to get the backlinks:

  • Audio description.
  • Profile page.

Where to upload your audio:

Repeat with multiple articles.

 

Miscellaneous

Blog Comments

  • Find relevant blogs.
  • Read their latest posts.
  • Leave a relevant and constructive comment.
  • Add your link to the comment.

 

Forum Profiles

This method can be used to get hundreds of backlinks for free.

  • Look for forums related to your niche.
  • Sign-up and start contributing.
  • Add as many friends as you can.
  • Add backlinks to your profile page description and signature.

Tips:

  • Don’t worry about no-follow links, they’re still helpful.
  • Adding friends and contributing creates more internal links back to your profile, which increases the page authority and the value of your backlinks.

 

Article / Site Directories & Social Bookmarks

Tips:

  • Free directories are okay, but make sure they’re not full of spam.
  • Look for premium directories which require a payment or analyse your site before acceptance.
  • If you run a local business, add your site to directories local to you.
  • You can also submit inner pages.

 

RSS Feeds

  • Convert the content we’ve created above to an RSS feed and submit it to RSS directories.
  • Create a syndication network with IFTTT. (Tutorial coming soon.)

 

Q&A Sites

Sites such as Quora and Yahoo Answers are not only great for backlinks, they can provide a decent amount of traffic too.

  • Take a look at the detail provided by other answers, and write more than they have.
  • Use snippets from blog posts on your site, which will make adding the backlink more natural.
  • Include images & video in your answer to make it stand out.

 

BONUS ONE: FREE TRAFFIC BOOSTING METHODS

SIMPLE METHODS TO BOOST ARTICLES STUCK ON PAGE 2

Why Being Stuck On Page 2 Sucks

Having an article on page 2 of Google is just as worthless as not having it in the top 50. Nobody looks at page 2 of Google. If people can’t find what they are looking for on page 1, they will just change their search query.

Did you know: 90% of people don’t go past the first page.

Fear not, as getting an article from page 2 to page 1 is easy, and can be done in a matter of minutes. (Seriously, you can read and implement these methods in less than 30 minutes.)

 

Method One – Internal Links

Login to Google Search Console and find 3-5 of your highest ranking pages. All you’re going to do is add a link on these pages to the article you want to boost. It really is that simple.

 

Method Two – Pillar Posts

For this method we’re going to completely scrap the page 2 articles and create one giant post that links them all together. Obviously this can only be done with articles that are related, but the main idea is that you will create a post that is seen as the authoritative source of knowledge for that particular topic.

Permanently redirect the URLs of the old articles to the new pillar post, and you’ll soon be getting much more traffic to this post than you were the previous smaller posts.

I’ll go into more depth on pillar posts in a later tutorial, but you should try to:

  • Incorporate all the information from the old articles.
  • Add new information.
  • Ensure the article flows well and doesn’t feel segmented.
  • Add 1-3 relevant images.

This increases the depth and breadth of your content, increases the word count, and makes content promotion easier. It also helps prevent “keyword cannibalization”, which is when two or more of your own pages are competing to rank for the same keyword.

 

Method Three – Clean URLs

By changing your URL structure you can massively increase organic traffic.

Over the years, I’ve changed my URL structure many times.

Bad: http://mysite.com/blog/2016/07/14/super-long-post-name

Better: http://mysite.com/blog/long-post-name

Best: http://mysite.com/post-name

The reason this works is because in the first example, Google believes the content is time-dependant and will soon be out-of-date, but in the second example Google realizes the content is evergreen and will always be relevant.

The third example further shortens the URL and helps with keyword targeting.

I also recommend removing the “Date Published” and replacing it with “Last Updated”. Alternatively, you can manually update the published date whenever you update the post.

Google likes to display “fresh content”, giving new or updated content a higher chance of ranking. This will also tell Google to re-crawl your content.

 

BONUS TWO: GET BACKLINKS INDEXED 100% OF THE TIME

HOW TO GET YOUR BACKLINKS INDEXED BY GOOGLE
If your backlinks aren’t indexed by Google, they are worthless. Most of the time, backlinks will naturally become indexed as Google crawls them. If you’re doing your own link building though, you may need to manually index the links.

 

Getting Started

What does it mean to have a backlink indexed by Google?

An indexed backlink is simply one that is contained within Google’s index of sites. If you can find it on Google, it’s indexed. It’s important for your backlinks to be indexed, because if a backlink isn’t indexed, either Google doesn’t know about it and can’t count its value towards your site, or Google considers it “spammy” and doesn’t want it in their index.

 

How do I know if my backlinks are indexed?

You can quickly check by typing this into Google:

site:https://joshuarosato.com/web-2-0-link-building/

Google Index Check - Joshua Rosato

Obviously replace the URL with your own. If you’re lucky you should get one result, which will be the URL you searched for.

To bulk check URLs, you can either use ScrapeBox Index Checker or an online tool such as indexchecking.com

 

Why aren’t my backlinks indexed?

The most common reason for backlinks not being indexed is because they are on “spammy” platforms. Google wants to keep its index clean, so don’t expect backlinks on forum profiles or wikis to index.

The other main reason is that the backlinks are on “noindex” sites. Sites with this meta tag will not be indexed by Google, as per the request of the site owner.

Read on to learn how to quickly get backlinks indexed.

 

The Test

I created a test site for each method. I then created 100 backlinks of various quality towards each test site.

The method which indexes the most backlinks is the winner.

 

Internal Linking

This method only works for Web 2.0 and other sites you control. It assumes the homepage is already indexed by Google and has some authority.

  • Link to your content from the homepage and other pages which get lots of traffic.
  • Interlink relevant articles, just as you would your money site.

If your homepage isn’t indexed on Google, this method probably won’t work.

 

Submit To Google

The easiest way to get content indexed is to directly submit it to Google. There are 2 ways to do this, depending on whether or not you have access to the sites Webmaster Tools.

  • If you have access to WMT – ask Google to crawl the URL.
  • If you don’t, submit the URL to Google here.

This will get 99% of all content indexed, unless Google has a reason to not index it. Google will not index content if it is plagiarised or from an untrusted site. Otherwise, you should be good to go. Google can take up-to 48 hours to crawl and index your site, but it’s usually done within a day.

 

Social Media Posts

If you have a large social following, this can work wonders.

  • Post the URL to Facebook/Twitter/Google+ (Use the social share buttons on your site if you have them.)
  • Create a short article and post it to an expired Tumblr (or other Web 2.0) with a link to your content.

This creates social signals for your backlinks, which are seen by Google as signals of trust and high quality content.

 

Pinging & Backlink Indexing Software

What I tried:

  • Added my links to PingBomb & IndexKings to “generate” backlinks.
  • Pinged all created links as well as my links with PingFarm.
  • Added all links to Backlink Power Indexer.

 

Premium Indexing Services

Matthew Woodward has a good case study on these services.

Honestly, they’re not worth the money, unless you’re an SEO agency and therefore have thousands of links to index.

 

Results

Internal Linking

  • Links Indexed: 83
  • Cost: 5/5 – Free
  • Usability: 4/5 – Easy to set up as long as you have relevant content.
  • Overall Score: 4/5

Social Signals

  • Links Indexed: 61
  • Cost: 3/5 – Expensive to buy, only free if you have a large following.
  • Usability: 3/5 – Time consuming and quirky to set up.
  • Overall Score: 3/5

Web 2.0

  • Links Indexed: 79
  • Cost: 4/5 – Free, but time consuming.
  • Usability: 5/5 – Full control over the sites.
  • Overall Score: 5/5

Pinging & Backlink Indexing Software

  • Links Indexed: 34
  • Cost: 5/5 – Free
  • Usability: 5/5 – Paste links and wait.
  • Overall Score: 0/5 – Not worth the time.

Premium Indexing Services (OneHourIndexing)

  • Links Indexed: 85 – Only just better than internal linking.
  • Cost: 1/5 – Very expensive, especially when free methods work just as well.
  • Usability: 5/5 – Again, just paste your links and wait.
  • Overall Score: 4/5 – If you have a lot of backlinks to index then this is the method to go for.

 

BONUS THREE: HOW TO ESCAPE THE DREADED GOOGLE SANDBOX

GET OUT THE GOOGLE SANDBOX USING THE VIRALITY EFFECT
The Google Sandbox is a feature that prevents new sites from ranking. Released mid-2014, it now takes new sites anywhere from 3-6 months to begin ranking for their target keywords.

I will show you the method I use to escape the dreaded Google Sandbox, by creating a viral effect.

Throughout this process you should use branded and naked anchor text, except for the PBN links.

Also, ensure all the links you create get indexed by Google, by using the method above (Bonus Two).

 

1) Social Fortress & Local Citations

The first links a real business will create are social profiles, including Facebook, Twitter, and so on.

If you are a brick and mortar business, then it is also common to add your website and physical address to business directories and create local citations.

 

Social Profiles:

 

Citations:

 

2) Press Release

Creating a press release will generate hype around your website. This creates the virality effect we are looking for, which will help justify the large amount of links you will be receiving.

A good press release provider will syndicate your news release to 200+ news sites.

 

Vendors:

 

3) Social Signals

After going viral, it is expected that you will begin to get a large number of social shares. You can mimic this behaviour with social signals.

About 2 days after the press release syndicates, you should start to add social signals.

I recommend drip feeding around 100-200 social signals over the next month.

 

Vendors:

 

4) PBN Links

Now that you’ve successfully created a viral effect and protected your website with pillow links and generic anchor text, you can begin to send the powerful PBN links which will actually help you rank.

Around 1 week after creating your first social signals, begin to create 1-2 high quality PBN links per week for the next month, using exact match anchor text.

 

5) Ramping Down

One week after your social signals have stopped, you should begin to repeat steps 3 and 4, but this time ramping down the volume by 20%.

For example, instead of creating 200 social signals for a month, create 160. And instead of creating 2 PBN links per week, create 1 every other week.

Keep ramping the volume down by 20% until you begin to rank, or until you hit 20% volume, at which stage you should maintain around 15-20% volume until you rank for your target keywords.

 

Final Thoughts

If you have any questions, please feel free to contact us. And remember, we can perform all of this for you if you don’t have the time to do it yourself – see our services page.

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