Quick & Easy Link Building – Give New Content An Instant Boost

Q

The days where you could rank just by creating high quality content are gone. Nowadays, the first thing you’ll want to think about after publishing new content is how to start building backlinks to it. This can seem like a pretty daunting task, especially if you’re new to SEO.

In this post I’ll outline the method I follow to get high quality backlinks to start off my link building campaign for newly posted content. You can use this method on any content that needs a SERP boost.

Social Signals

Before we start building backlinks, we need to get some social shares. This ensures we won’t get a penalty from Google for building backlinks too quickly.

The best way to do this is to share the content to all of your social media sites and encourage your followers to do the same. This is easier if you have a large social following, but you should share it either way. You can also add a call-to-action at the bottom of the content so your visitors will be more likely to share it.

 

Web 2.0 Sites

I have two posts on using Web 2.0s:

Tip: Embed the images, videos and audio files we’re going to use below.

 

DIVA Sharing

DIVA stands for Document/Image/Video/Audio and is a great way to get free backlinks from high authority sites with minimal effort. Feel free to search for and add your link to other sites as well as the ones mentioned below.

Document Sharing

What to do:

  • Write a short article based around your keyword.
  • Embed one of the images, videos & audio files we’re going to use below.
  • Add your keyword to the images filename and ALT tag.
  • Export the document as DOC and PDF.

Where to get the backlinks:

  • Inside the document.
  • Document description.
  • Profile page.

Where to upload your document:

Ensure the document is publicly viewable. Repeat with multiple articles.

Image Sharing

What to do:

  • Find an image relevant to your keyword.
  • Add your keyword to the image filename and ALT tag.

Where to get the backlinks:

  • Image description.
  • Profile page.

Where to upload your image:

Repeat with multiple images.

Video Sharing

What to do:

  • Create a video focused on your keyword.
  • Add your keyword to the videos filename, title, tags and description.

Where to get the backlinks:

  • Video description.
  • Profile page.

Where to upload your video:

Repeat with multiple videos.

Audio Sharing

What to do:

  • Convert an article to audio using text-to-speech.
  • If you have a podcast, upload an episode related to your content.

Where to get the backlinks:

  • Audio description.
  • Profile page.

Where to upload your audio:

Repeat with multiple articles.

 

Miscellaneous

Blog Comments

  • Find relevant blogs.
  • Read their latest posts.
  • Leave a relevant and constructive comment.
  • Add backlinks to the comment.

Forum Profiles

This is my favorite method, and can be used to get hundreds of backlinks for free.

  • Look for forums related to your niche.
  • Sign-up and start contributing.
  • Add as many friends as you can.
  • Add backlinks to your profile page and description.

Tips:

  • Don’t worry about no-follow links, they’re still helpful.
  • Adding friends and contributing creates more internal links back to your profile, which increases the page authority and the value of your backlinks.

Article / Site Directories & Social Bookmarks

Tips:

  • Free directories are okay, but make sure they’re not full of spam.
  • Look for premium directories which require a payment or analyze your site before acceptance.
  • If you run a local business, add your site to directories local to you.
  • You can also submit inner pages.

RSS Feeds

  • Convert the content we’ve created above to an RSS feed and submit it to RSS directories.
  • Create a syndication network with IFTTT. (Tutorial coming soon.)

 

BONUS ONE: FREE TRAFFIC BOOSTING METHODS

SIMPLE METHODS TO BOOST ARTICLES STUCK ON PAGE 2

Why Being Stuck On Page 2 Sucks

Having an article on page 2 of Google is just as worthless as not having it in the top 50. Nobody looks at page 2 of Google. If people can’t find what they are looking for on page 1, they will just change their search query.

Did you know: 90% of people don’t go past the first result.

Fear not, as getting an article from page 2 to page 1 is easy, and can be done in a matter of minutes. (Seriously, you can read and implement these methods in less than 30 minutes.)

 

Method One – Internal Links

Login to Google Search Console and find 3-5 of your highest ranking pages. All you’re going to do is add a link on these pages to the article you want to boost. It really is that simple.

 

Method Two – Temporary Redirects

If you’re really struggling to get your pages unstuck, and don’t mind losing some traffic to your higher ranking pages, you can setup temporary redirects to the articles on page 2. Don’t do this for more than 14 days as you’ll begin losing traffic to your high ranking pages.

Creating The Redirects

To create the temporary redirect I suggest you use Yoast SEO. It is the best SEO plugin for WordPress, and I definitely recommend investing in the premium version.

  1. Click on “SEO” near the bottom of the WordPress sidebar.
  2. At the bottom of the “SEO” section, click “Redirects”.
  3. Change the “Type” to “307 Temporary Redirect”.
  4. Add the “Old URL” as the URL of your high ranking page.
  5. Add the “New URL” as the URL of your article stuck on page 2.
  6. Click “Add Redirect” – As mentioned, be sure to not leave this enabled for too long.

 

Method Three – Pillar Posts

For this method we’re going to completely scrap the page 2 articles and create one giant post that links them all together. Obviously this can only be done with articles that are related, but the main idea is that you will create a post that is seen as the authoritative source of knowledge for that particular topic. Permanently redirect the URLs of the old articles to the new pillar post, and you’ll soon be getting much more traffic to this post than you were the previous smaller posts.

I’ll go into more depth on pillar posts in a later tutorial, but you should try to:

  • Incorporate all the information from the old articles.
  • Add new information.
  • Ensure the article flows well and does not feel segmented.
  • Add 1-3 relevant images.
  • Article should be at least 2000 words.

 

Method Four – Clean URLs

By changing your URL structure you can massively increase organic traffic.

Over the years, I’ve changed my URL structure many times.

Bad: http://mysite.com/blog/2016/07/14/super-long-post-name

Better: http://mysite.com/blog/long-post-name

Best: http://mysite.com/post-name

The reason this works is because in the first example, Google believes the content is time-dependant and will soon be out-of-date, but in the second example Google realizes the content is evergreen and will always be relevant.

The third example further shortens the URL and helps with keyword targeting.

I also recommend removing the “Date Published” and replacing it with “Last Updated”. Alternatively, you can manually update the published date whenever you update the post.

BONUS TWO: GET BACKLINKS INDEXED 100% OF THE TIME

HOW TO GET YOUR BACKLINKS INDEXED BY GOOGLE
If your backlinks aren’t indexed by Google, they are worthless. Most of the time, backlinks will naturally become indexed as Google crawls them. If you’re doing your own link building though, you may need to manually index the links.

Getting Started

What does it mean to have a backlink indexed by Google?

An indexed backlink is simply one that is contained within Google’s index of sites. If you can find it on Google, it’s indexed.

So how do you know if your backlinks are indexed?

You can quickly check by typing this into Google:

site:https://joshuarosato.com/web-2-0-link-building/

Obviously replace the URL with your own. If you’re lucky you should get one result, which will be the URL you searched for.

To bulk check URLs, I recommend indexchecking.com

Read on to learn how to quickly get backlinks indexed.

 

The Test

I created a test site for each method. I then created 100 backlinks of various quality towards the test site.

The method which indexes the most backlinks is the winner.

 

Internal Linking

This assumes your homepage is already indexed by Google and has some authority.

  • Link to your content from your homepage and other pages which get lots of traffic.

If your homepage isn’t indexed on Google, this method probably won’t work.

 

Submit To Google

The easiest way to get content indexed is to directly submit it to Google. There are 2 ways to do this, depending on whether or not you have access to the sites Webmaster Tools.

  • If you have access to WMT – ask Google to crawl the URL.
  • If you don’t, submit the URL to Google here.

This will get 99% of all content indexed, unless Google has a reason to not index it. Google will not index content if it is plagiarised or from an untrusted site. Otherwise, you should be good to go. Google can take up-to 48 hours to crawl and index your site, but it’s usually done within a day.

 

Social Media Posts

If you have a large social following, this can work wonders.

  • Post the URL to Facebook/Twitter/Google+ (Use the social share buttons on your site if you have them.)
  • Create a short article and post it to an expired Tumblr (or other Web 2.0) with a link to your content.

This creates social signals for your backlinks, which are seen by Google as signals of trust and high quality content.

 

Pinging & Backlink Indexing Software

What I tried:

  • Added my links to PingBomb & IndexKings to “generate” backlinks.
  • Pinged all created links as well as my links with PingFarm.
  • Added all links to Backlink Power Indexer.

 

Premium Indexing Services

Matthew Woodward has a good case study on these services.

Honestly, they’re not worth the money, unless you’re an SEO agency and therefore have thousands of links to index.

 

Results

Internal Linking

  • Links Indexed: 83
  • Cost: 5/5 – Free
  • Usability: 4/5 – Easy to set up as long as you have relevant content.
  • Overall Score: 4/5

Social Signals

  • Links Indexed: 61
  • Cost: 3/5 – Expensive to buy, only free if you have a large following.
  • Usability: 3/5 – Time consuming and quirky to set up.
  • Overall Score: 3/5

Web 2.0

  • Links Indexed: 89
  • Cost: 4/5 – Free, but time consuming.
  • Usability: 5/5 – Full control over the sites.
  • Overall Score: 5/5

Pinging & Backlink Indexing Software

  • Links Indexed: 34
  • Cost: 5/5 – Free
  • Usability: 5/5 – Paste links and wait.
  • Overall Score: 0/5 – Not worth the time.

Premium Indexing Services (OneHourIndexing)

  • Links Indexed: 85 – Only just better than internal linking.
  • Cost: 1/5 – Very expensive, especially when free methods work just as well.
  • Usability: 5/5 – Again, just paste your links and wait.
  • Overall Score: 4/5 – If you have a lot of backlinks to index then this is the method to go for.

 

Final Thoughts

This post is a WIP so may have some missing information. It will get updated soon! If you do have any questions, please feel free to contact us. And remember, we can perform all of this for you if you don’t have the time to do it yourself – see our services page.

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