You have landed on this page because you are looking for an experienced SEO agency.
Well, you’ve found it.
We are going to help your business grow.
Why Is Local SEO Important?
The way consumers find, research, and choose a business has changed dramatically in recent years. Search is a primary channel that people use to find information online and since Google’s founding in 1998, it has grown to command more than 60% of market share in the search space.
That means if you run a business and want to generate new clients, much of your success hinges on whether or not you can be found in Google search.
Search Engine Optimization (SEO) involves strategies, techniques, and tactics that help attract more prospective clients to a business’s website by obtaining first-page ranking positions in search engines (such as Google, Bing, or Yahoo).
It’s already pretty clear that for most people, search is their go-to for finding local services. Social and word of mouth certainly play a role, but online search almost always dominates the research phase.
Some elements of SEO also have the ability to compound or increase their benefits over time. Content, for example, presents two opportunities: the first is the potential to rank for more keywords and the second is that, through an exceptionally well-crafted piece of content, the potential exists for natural link building to occur.
Literally Everyone Is Using the Internet to Search
The most recent data on search engine usage from the Pew Research Center states that 91% of online adults use search engines to find information on the web.
Granted, this data is from 2012 (six years on the internet might as well be a hundred), but it’s worth pointing out.
Search engines (especially Google) have only gotten better at understanding the meaning behind the phrases we type into them and are therefore used even more on the internet to cut through all the noise.
With so many people using search, it makes sense that businesses marketing themselves online should ensure their websites are built and configured to be found easily using these tools.
No Rankings = Non-Existent
Type in a phrase for which you think your business should be ranking and see what comes up. The real estate in the local results, for example, is extremely limited. Other than paid ads, the rest of the results page usually only has 7 spots available, and those are highly coveted.
Studies have shown that the percentage of traffic from searchers drops to around 2-3% on the second page of results and then peters out from there.
Why does my business need a website and SEO?
Let’s take a look one at a time:
Why Your Business Needs A Website
Your website is the foundation of all the marketing activity you do online. Yes, there are other platforms where you can showcase your services; however, in no other area of the Internet will you have more control and freedom in how you present yourself than you do on your own website.
This is where you can control your brand image, your content, and how you want visitors to your site to interact with you.
Of course, not all websites are well-suited for your goals and you have to be careful how you set one up. In every industry, there are many providers (such as Weebly, SquareSpace, and others) that can provide a website.
However, there are important caveats to consider:
- Do you own the site (the actual files that make up the site)?
- Do you control back-end functionality like hosting, the makeup of files on the site, and the domain registrar?
- Can you have a third-party developer make edits to your site if you decide you want to do a redesign or optimize for SEO in a unique way?
With many of the proprietary website platforms named above, you cannot.
This is why we recommend a self-hosted WordPress site: it’s the best possible option for control of your site, control of your content, and the ability to optimize for search.
Why Your Business Needs SEO
For the average business, organic traffic accounts for around 80% of all leads. Even if you have a successful social presence, SEO can still help you find qualified leads and potential new clients.
There are a number of ways you can drive traffic to a site and the unique thing about SEO is the long-term dividends it pays even after no further optimization work is being performed.
By contrast, tactics like PPC (i.e. Google AdWords, Facebook Ads, etc) are tantamount to leasing visibility for a business. Platforms like Yelp or YellowPages are similar in that any promotional benefits your business receives from those services will disappear as soon as you go to another provider.
The Compounding Phenomenon of SEO
The optimization work done for search is long-lasting and will continue to drive traffic and leads, even after work has ceased. That’s not to say businesses only need to optimize a site once and never again, but rather that the impact of SEO leaves a more lasting impression.
Some elements of SEO also have the ability to compound or increase their benefits over time. Content, for example, is produced as a way to get links built to a site. That content remains, even if no one is adding new content, and people can still link to it.
Other elements like citations, local business profiles, links from guest posts on other sites, etc, all remain in place after they have been built. They continue to flow positive link equity to a site for the foreseeable future.
Understanding What Google Wants
Google has one universal mission as it relates to their search engine: “to organize the world’s information and make it universally accessible and useful.”
It really is that simple.
Google’s Search Quality Evaluator Guidelines (a set of guidelines and principles used by Google’s Search Quality Evaluators or Raters to help them evaluate and rate the quality of web pages in Google’s search results pages (SERPs)) primarily focus on Page Quality (PQ) and Needs Met Ratings (NM).
Page Quality Guidelines
In layman’s terms, Page Quality focuses on the purpose of a page and whether it has been created to help users, make money (with no thought for users), or harm users (scams and malware-infected pages).
Page Quality raters are supposed to evaluate pages based on their purpose. As it relates to business web pages, they are primarily designed to provide information about a specific type of practice area or service.
In other cases such as with blog posts, these pages are meant to convey information and build authority.
This accomplishes two goals for content marketing:
- Visitors might be able to better understand a course of action for their situation.
- Visitors are more likely to view the business as an authority in their respective practice area.
In order to satisfy that second goal, we encourage businesses to link out to other authoritative references on the subject matter.
When generating content for their site, businesses should keep their users in mind. For example:
- What would someone want to know about their situation from a business who specializes in your practice area?
- Does the page adequately help the visitor understand what steps to take next, what to expect, and/or provide as much information as possible on its topic?
- Does the page contain relevant keywords, synonymous keywords, and their accompanying concepts so that the reader understands they are in the right place and have the content that is potentially most helpful to them?
Businesses should be thinking of these things when generating pages or posts on their site.
In addition, certain content, such as from the legal, medical, or financial field, has its own dos and don’ts when it comes to quality.
Google have updated their quality guidelines to include a section on EAT (Expertise, Authority, and Trust) that can help businesses build content of the highest quality.
Needs Met Ratings
Needs Met focuses specifically on mobile users and whether the page is helpful and satisfies the needs of this group.
Notice the specific emphasis on mobile: this is VERY important to understand. Mobile web browsing has already eclipsed that of desktop and optimizing for this platform is of the utmost importance.
In fact, Google has now rolled out mobile-first indexing. This means that Google now uses the mobile version of a page for indexing and ranking purposes over desktop.
Whenever you create a page that you want to rank in Google, you must make sure it offers expert advice, is authoritative (by having quality, relevant links pointing to it), and is trustworthy (that is, the information you present is accurate and has not been created to mislead users).
A recent Google broad core algorithm update (August 1st, 2018 Medic Update) appeared to target what Google calls “Your Money or Your Life (YMYL)” pages. These are pages that could potentially impact the future happiness, health, financial stability, or safety of users.
As aforementioned, this is important for businesses in the legal, medical, and financial industry because, according to Google, this information falls under YMYL pages.
Are you seen as an expert, authoritative, and trustworthy source of information?
If you are not, visitors may not see your page as valuable compared to others, click on your search results, or stay on the page for long. These factors influence where the page ranks in Google search.
You must always have the user’s best interests in mind when creating content for your website and you must do your best to satisfy their search intent.
Google Ranks Pages, Not Websites
Like we mentioned earlier, Google’s mission is to organize the information on the Internet. Businesses should follow the same approach with the content on their site.
Each page of a business’s website should be optimized for a single topic. It should have its own parent keyword phrase and only be about that topic. This is called “Silo Structure”, and helps increase the “Topical Relevance” of a website.
The reason this works is because when Google crawls and indexes web pages, it looks to see what a page’s topic is. Using elements like its title, URL, page headings, images, and content, Google’s algorithm pieces together a picture about the page.
Business service pages that speak about multiple areas, for example, are not going to rank well for any of those practice areas.
In other words, organizing your content into specific pages helps Google better understand a page.
Reviews & Testimonials
Here’s what our clients have to say:
- “Request a quote. It will be the best decision you make all week.”
- “I’m still in shock! They were able to rank us #1 in 2 months!”
- “Great service, can’t thank you enough. Highly recommended!”
Why Should You Work With Us?
We don’t want to tell you about how good we are at improving ranks, we want to show you!
We specialize in working with:
- Freelancers and Small Businesses
- Bloggers and Content Creators
- Businesses Wanting to Rank Locally
- Small eCommerce Sites (Less than 250 products)
- Niche and Affiliate Sites
Many SEO consultants not only have experience with SEO, but with other forms of Digital Marketing and growing a business in general. An SEO consultant has likely already experienced whatever challenges your facing.
Here’s a brief overview of what an SEO consultant can help you with.
1) General SEO Advice
The actual ‘consulting’ part of the job. For an hourly fee, an SEO consultant will meet with your team to discuss SEO strategies and the methods that actually work in 2018.
A good consultant will analyze your existing strategy and will want to meet with the people responsible for creating and implementing the procedures. This will allow the consultant to better understand your business and how your SEO strategy fits into your overall marketing strategy.
From there, the SEO consultant will update your current strategy, but in some cases, they may have to create an entirely new strategy.
Either way, you will receive plenty of helpful information and advice going forward, and meeting a consultant in person is the time when you can finally get those burning SEO-related questions off your chest.
2) Develop An SEO Strategy
A large number of businesses still don’t have a proper online marketing strategy. Yes, even in 2018. An SEO consultant will perform a thorough analysis of your business and develop a long-term plan of action to take you from day one to page one.
This option is best when you have an in-house team to implement an SEO strategy, but they don’t have the experience to actually create it. If you don’t have an in-house team, the consultant will be able to provide advice on hiring employees or outsourcing the work.
3) SEO Campaign Audit
If you already have an SEO strategy, you can call upon an SEO consultant to audit the processes you currently use. Many businesses don’t update their campaigns regularly, but with the ever-changing landscape of SEO, taking the time to check what’s working and what you should scrap is crucial.
A professional SEO consultant will analyze the results you have achieved to make sure you’re heading in the right direction and if needed, can suggest improvements and additional actions which will have a large impact.
An SEO consultant can provide advice on how to update your campaigns for 2019 and beyond. Additionally, if your SEO strategy wasn’t initially created by an SEO expert, then it’s best to enlist the help of a consultant to double-check everything that has been suggested is White Hat and will not get you penalised.
4) Train An In-House Team
Because an in-house SEO team is focused on ranking only one site, it is easy for them to get left behind by the large number of Google updates and by how quickly SEO is changing.
An SEO consultant will keep updated on all the latest updates and best practices, and because they work with so many different businesses, they have multiple strategies in their back pocket, some of which work best for specific businesses.
You can hire an SEO consultant to train your in-house team and update them on the latest SEO trends for 2019 and beyond. You could also hire an SEO consultant to teach you about SEO, which will make hiring employees to perform SEO for your site or even outsourcing the process much easier.
1) Know What You Need
There are a variety of reasons to hire an SEO consultant. It’s a good idea to know what you want to achieve before actually hiring one.
As we’ve already discussed, the main things an SEO consultant can help you with are: developing a plan, analyzing an existing campaign, training your staff, and being on-call to answer your questions.
If you’re still struggling with this, you should get in contact with an SEO consultant and ask them for advice.
2) Find A Qualified Consultant
First, you need to find someone who can actually deliver on their promise. Then, you need to find the right consultant to help with your specific problems. Let’s take a look at how to do this.
Audit Their Online Footprint
An SEO consultant should be able to demonstrate that they know what they’re doing. If the supposed SEO expert isn’t ranking their own business, how can you expect them to be able to rank yours? Remember, you’re hiring an SEO consultant to get you more traffic, leads, and customers from organic search. If they can’t do that for their own business, then they can’t possibly do it for yours.
3) Set Clear Expectations
It is important to set clear expectations, goals, and deadlines with your SEO consultant from the get-go.
It usually takes 3-6 months to start seeing progress and can take 2 years or longer to rank for high-competition keywords.
The consultant will be able to tell you the timeframes you will be looking at, but remember it will only be an estimate and could still take longer than initially thought.
You should be wary of consultants that guarantee #1 rankings in less than 6 months. To be honest, you should be wary of any guarantees. They’re not inherently bad, but make sure you fully understand what you’re being promised, and get it in writing.
For example, we promise to rank you in 90 days or less, for a selected set of keywords, which we believe will get you more targeted traffic and help with ranking more difficult keywords. However, we don’t, nor can we, guarantee rankings for more difficult keywords. Anyone that promises this is trying to scam you.
It is often the case that the client or business has unrealistic expectations, such as ranking #1 for their hardest keyword, or 10,000 more visitors in 6 months. This is why setting clear expectations is so important, and your SEO consultant will be able to explain to you what is realistically achievable in your selected timeframe.
4) Have Patience And Trust The Process
As mentioned above, SEO is a long-term process. You won’t rank overnight, nor will your sales increase immediately after you begin to rank.
Assuming you’ve properly qualified the SEO consultant and set clear expectations, the best thing to do now is let them do their job.
In most cases, this will mean not having contact with them for a month or so at a time. This sounds scary to most business owners, as you are handing over large sums of money, and the consultant seemingly walks off and does nothing.
This is not the case. In the background, the consultant will be doing everything they can to help you rank. And most consultants will be happy to meet more regularly, and depending on what you’ve hired them for, will be attending in person or speaking to you over the phone more days than not.
Ultimately, it comes down to having patience and trusting the process. SEO is not a silver bullet. You won’t become rich overnight. But with a professional SEO consultant, a solid SEO strategy, and the right team, you can rank for your target keywords.
Areas We Cover
We can provide local SEO for the following locations:
Starting from humble beginnings, our aim is to help other businesses based in Truro and around the world, to ensure the likes of Amazon and other tech giants don’t take over the online market, and to one day be the biggest Digital Marketing Agency in Truro.
If you’re a business in Truro or serve the people of Truro and the surrounding areas, then you need to be ranking for Truro-related search terms, such as “[service] Truro”, and “[service] near me”.
Otherwise, your potential clients won’t be able to find you, and they’ll end up going with one of your competitors, usually getting an inferior, lower-quality service, in the process. And you don’t want that.
But why does ranking in Truro actually matter? Well, let’s look at an example. You have a burst pipe and your kitchen is flooding. Are you going to ask your friends for recommendations, or are you going to type “emergency plumber Truro” into Google and immediately contact the first person that shows up?
As I’m sure you can imagine, most people (if not everyone), would search for the service they need, followed by the “in Truro” keyword. But even for non-emergencies, ranking on the first page, and preferably in that crucial first spot, is vital for most businesses.
To demonstrate this, let’s look at another scenario. You are looking for a “hairdresser in Truro”. Maybe you’ll look through a few of the results, eventually deciding which one to use. But how likely is it that someone going through this process will visit the second page of the search results. Well, as the stats show, this is very unlikely.
“90% of people don’t visit the second page of Google.”
“30-50% of people don’t go past the first result.”
As you can see from these two statistics, ranking on the first page is extremely important for your Truro-based business. But how do you actually achieve this?
To be honest, it’s not easy. SEO is complicated and if done incorrectly, can lead to more harm than good. That’s why it’s extremely important to go with a reputable Truro SEO Agency that uses White Hat SEO to rank your site.
To find out more about how we can help you, please contact us. Alternatively, if you’re interested in learning more about our proven SEO process, please continue reading this page.
- New Hampshire
- New Jersey
- New Mexico
- New York
- North Carolina
- North Dakota
- Rhode Island
- South Carolina
- South Dakota
- West Virginia
- Brighton & Hove
- Kingston upon Hull
- Newcastle upon Tyne
- St Albans
New South Wales
- Batemans Bay
- Broken Hill
- Byron Bay
- Coffs Harbour
- Glen Innes
- Kurri Kurri
- Lake Cargelligo
- Nambucca Heads
- Port Macquarie
- Raymond Terrace
- Wagga Wagga
- West Wyalong
- Charters Towers
- Deception Bay
- Gold Coast
- Hervey Bay
- Mount Isa
- Mount Morgan
- Coober Pedy
- Iron Knob
- Leigh Creek
- Mount Gambier
- Murray Bridge
- Port Adelaide Enfield
- Port Augusta
- Port Lincoln
- Port Pirie
- Victor Harbor
- Bell Bay
- New Norfolk
- Bacchus Marsh
- Lakes Entrance
- Port Fairy
- Sea Lake
- Swan Hill
Our Proven SEO Process
1) Target Market / Audience Insights
The first step is to define and research your target audience. This involves the creation of customer personas and related scenarios.
This helps us zero in on their pain points, what they want, and how you can help them. This is the key to a successful sales campaign.
This will give us the information we need to create a winning content strategy, and will also help towards the keyword discovery phase.
2) Keyword Research & Competitive Analysis
The next 2 phases go hand-in-hand. We perform 3 types of keyword research: seed-based, competitor-based, and topic-based.
Traditional (Seed) Keyword Research
The initial stage involves taking 3-5 main keywords that you’re targeting and using specialised tools to generate thousands of related keywords, including LSIs and long-tail keywords.
We then take these keywords and remove any that do not have search volume (people aren’t searching for them), and those which are not related to your niche.
After this, we determine the difficulty of each keyword (how much work it will take to rank for them), using both automated tools and manual analysis.
One way in which we determine a keywords difficulty is by analysing your competitors.
The next stage involves finding the sites which are ranking top for keywords you want to rank for.
We thoroughly analyse the content of these sites, their on-page & technical SEO, and the keywords they are ranking for, some of which we may have missed in the initial stage.
Many of these sites have low-hanging fruit, meaning they are ranking for relevant keywords which we could easily outrank to boost traffic to your site.
Using metrics, which are determined by the quality and quantity of backlinks a site has, we can estimate how difficult it will be to rank for the keywords we have found.
The final stage involves searching high and low, in places most people would have never thought.
These rarely-utilised places are where we can find untapped hidden gems, the keywords that many people are searching for, but have low competition due to being relatively unknown.
After the final stage, we create a keyword priority list, deciding which keywords we should target first, the pages to rank them for, and the content we will create to achieve this.
3) Site / Content Audit
Google uses over 200+ ranking factors when analysing your website.
Our proprietary on-page & technical site audits are designed to mimic this behaviour, ensuring we cover all grounds, giving you the best chance of ranking success.
It would be impossible to explain every step, so here’s a list of the categories we analyse:
- Domain Factors
- Page-Level Factors
- Site-Level Factors
- Backlink Factors
- User Interaction
- Special Google Algorithm Rules
- Brand Signals
- On-Site Webspam Factors
- Off-Site Webspam Factors
And the sub-categories:
- Conversion Rate Optimization
- Google My Business
- User Experience
- User Interface
As can be seen above, this phase also includes an audit of your backlink and anchor text profiles.
If you’d like to learn more about the 200+ ranking factors used by Google, you can read this awesome post by Brian Dean: https://backlinko.com/google-ranking-factors
4) Content Planning & Creation
The backbone of every successful SEO campaign, content is at the heart of Google’s algorithms.
5) Content Marketing & Link Building
6) Lead Generation & Conversion Rate Optimization
This section is still in progress. Thank you for your patience.
Still not convinced?
We offer a free business consultation (valued at £1,000), including a free no-obligations quote.
We are proud to be one of the only SEO agencies that are completely contractless.
That means you can leave whenever you want, no questions asked!
In fact, we’re so confident of our ability that we give all our services a full 30-day money back guarantee!
If you’re still not convinced, we’d love to speak with you on the phone or via Skype.
You’ll get a better idea of the service that is right for you, and you’ll walk away with a ton of helpful information, which you can use whether you decide to join us or not.
Have we convinced you yet?
Simply fill out the form below and we’ll get back to you within 48 hours.