LinkedIn: Stats, Demographics & Fun Facts

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  • Founded: May 5, 2003
  • CEO: Jeff Weiner
  • Headquarters: Mountain View, California
  • Employees: 8700+


LinkedIn Statistics

  • Total number of LinkedIn users: 590 million
  • Total number of monthly active LinkedIn users: 260 million
  • Total number of LinkedIn users from the US: 154 million
  • Percentage of LinkedIn monthly active users: 44%
  • Number of new LinkedIn members per second: 2


LinkedIn Demographics

  • More than 70% of LinkedIn users are from outside the US.
  • 61 million LinkedIn users are senior level influencers and 40 million are in decision-making positions.
  • 40 million students and recent college graduates are on LinkedIn.
  • There are 56% male users and 44% female users on LinkedIn.
  • After US: India, Brazil, Great Britain and Canada have the highest number of LinkedIn users.
  • 13% of 15-34 year olds use LinkedIn.
  • There are 87 million millennials on LinkedIn with 11 million in decision-making positions.
  • 28% of all male online users are on LinkedIn, and 27% of all female online users are on LinkedIn.
  • 44% of LinkedIn users earn more than $75,000 in a year.
  • There are over 39 million students and recent graduates on LinkedIn.


LinkedIn Content Marketing

  • LinkedIn is the #1 channel B2B marketers use to distribute content at 94%.
  • From the total 500 million users, just 3 million users share content weekly.
  • LinkedIn makes up more than 50% of all social traffic to B2B websites & blogs.
  • 91% of marketing executives list LinkedIn as the top place to find quality content.
  • 92% of B2B marketers include LinkedIn in their digital marketing mix.
  • Only 1 million users have published an article on LinkedIn.
  • About 45% of LinkedIn article readers are in upper-level positions (managers, VPs, Directors, C-level).
  • How-To & list posts perform the best on LinkedIn.
  • Posts split into 5, 7, or 9 headings perform the best.
  • Articles with titles between 40-49 characters perform the best on LinkedIn.
  • Articles without video perform better than those with video.
  • 80% of B2B leads come from LinkedIn vs. 13% on Twitter & 7% on Facebook.


LinkedIn Financials

  • Microsoft paid $26.2 billion to buy LinkedIn.
  • LinkedIn’s Q1 2018 revenue was $976 million.
  • LinkedIn’s Q2 2018 revenue increased by 37% to $1.4 billion.
  • LinkedIn generates $371,474 per employee.


LinkedIn Fun Facts

  • 41% of millionaires use LinkedIn.
  • LinkedIn now has over 26 million companies and 15 million active job listings.
  • 1 million professionals have published posts on LinkedIn.
  • The average user spends 17 minutes per month on LinkedIn.
  • Motivated was the most overused word on LinkedIn in 2014.
  • LinkedIn profiles with professional head shots get 14 times more profile views.
  • Statistical analysis and data mining are the top skills on LinkedIn.
  • 59% of LinkedIn members have never worked at a company with more than 200 employees.
  • There are 5.5 million accountants on LinkedIn.
  • There are 3 million MBA graduates on LinkedIn.
  • 79% of B2B marketers see LinkedIn as an effective source of lead generation.
  • There have been 11 billion endorsements on LinkedIn.
  • The average CEO has 930 connections.
  • The most overused profile word continues to be “Motivated” – this has been the case through 2014-2018.
  • More than 90% of recruiters use LinkedIn regularly.
  • LinkedIn’s SlideShare now has 70 million monthly active users.


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