Instagram: Stats, Demographics & Fun Facts

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  • Founded: October, 2010
  • CEO: Kevin Systrom
  • Headquarters: Menlo Park, CA
  • Employees: 550+


Instagram Statistics

  • Total Number of Monthly Active Instagram Users: 1 Billion
  • Total Number of Daily Active Instagram Users: 500 Million
  • Instagram Stories Daily Active Users: 400 Million
  • Number of Photos Shared to Date: 50 Billion
  • Number of Businesses on Instagram: 25 Million
  • Number of Instagram Likes Per Day: 4.2 Billion
  • Number of Photos & Videos Uploaded Per Day: 100 Million+


Instagram Demographics

  • 68% of Instagram users are female.
  • 80% of Instagram users come from outside the U.S.
  • 77.6 million Instagram users are from the US.
  • Instagram is used by 31% of American women and 24% of American men.
  • Six in ten online adults have Instagram accounts.
  • 32% of all Internet users are on Instagram.
  • 59% of Internet users between the ages of 18 and 29 use Instagram and 33% of internet users between the ages of 30 and 49 use Instagram.
  • 38% of female internet users use Instagram and 26% of male internet users use Instagram.
  • 72% of teens use Instagram.


Instagram Financials

  • An estimated 71% of US businesses are on Instagram in 2018.
  • Instagram now has more than 1 million monthly advertisers and 8 million business profiles.
  • Having said that, they did start sponsored ads for big brands like Nike, General Electric, and Walt Disney and they certainly make a portion of their ad revenue from Instagram.
  • Instagram’s mobile ad revenue is expected to hit $7 billion in 2018.
  • 78% of influencers prefer Instagram for brand collaboration.
  • User-generated content has a 4.5% higher conversion rate.
  • 55.4% of influencers use Instagram Stories for sponsored campaigns.


Instagram Fun Facts

  • More than 50 billion photos have been uploaded to Instagram so far.
  • Posts with a location get 79% more engagement.
  • 7 out of 10 hashtags on Instagram are branded.
  • Photos with faces get 38% more likes.
  • Posts with at least one hashtag average 12.6% more engagement.
  • Brazil ranked second in female user share, the country is home to the largest total Instagram user base in Latin America and second worldwide.
  • Instagram users engage more on weekdays, with Tuesday and Thursday showing most engagement.
  • 50% of Instagram captions & comments contain emojis.
  • Instagram videos get 2 times more engagement than photos, compared to any other social media platform.
  • The most popular hashtags on Instagram are #love, #instagood, #me, #cute, and #follow.
  • Pizza is the most Instagrammed food globally, followed by Sushi.
  • Instagram influencers are charging up to $100,000 for a sponsored post.


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