Facebook: Stats, Demographics & Fun Facts

  • URL: https://www.facebook.com/
  • Founded: February, 2004
  • CEO: Mark Zuckerberg
  • Headquarters: Menlo Park, California
  • Employees: 10,955+

 

Facebook Statistics

  • Total Number of Monthly Active Users: 2.23 billion
  • Total Number of Mobile Monthly Active Users: 1.74 billion
  • Total Number of Desktop Daily Active Users: 1.47 billion
  • Total number of Mobile Daily Active Users: 1.57 billion
  • Facebook Stories Daily Viewers: 150 million

 

Facebook Advertising Statistics

  • Facebook has over 5 million advertisers as of 2017.
  • 93% of marketers use Facebook advertising regularly.
  • Images account for 75-90% of Facebook advertising effectivity/performance.
  • 20% of Facebook’s mobile ad revenue comes from Instagram.
  • The Average CPC for Facebook Ads Is $1.72, Average CTR is 0.9%, and Average CPM is $7.92.
  • Facebook’s share in the global digital advertising market is 19.7%.

 

Facebook Demographics

  • Facebook users are 53% female and 47% male.
  • 83% of all women & 75% of all men who use the internet are on Facebook.
  • The average Facebook user has 155 “friends”.
  • 62% of online users aged 65+ are on Facebook.
  • 72% of online users aged 50-64 are on Facebook.
  • 84% of online users aged 30-49 are on Facebook.
  • 88% of online users aged 18-29 are on Facebook.
  • 82% of college graduates are on Facebook.
  • 72% of online users of income more than $75K are on Facebook.
  • 85% of Facebook’s daily active users come from outside the US/Canada.
  • The largest population on Facebook is from India with over 270 million users, followed by 210 million from the US.
  • Brazil and Indonesia both have around 130 million users.
  • Asia has 894 million Facebook users.
  • Europe has 376 million Facebook users.

 

Facebook Fun Facts

  • Facebook accounts for over 42% of monthly social media visits.
  • 5 billion comments are left on Facebook pages monthly.
  • 42% of customer service responses happen during the first 60 minutes.
  • The Facebook like button has been pressed 1.13 trillion times.
  • As of January 2016, 100 million hours of video has been watched on Facebook Daily.
  • The average time spent on Facebook per visit is 35 minutes, up from 20 minutes previously.
  • Every 60 seconds there are: 317,000 status updates; 400 new users; 147,000 photos uploaded; and 54,000 shared links.
  • More than 85% of daily active users are outside the US and Canada. This number has grown from 75% in the previous year.
  • Facebook gets over 8 billion average daily video views.
  • 85% of Facebook users watch videos with the sound off.
  • Captioned video ads can increase video view time by an average of 12%.
  • 80% of users are annoyed when videos auto-play sound, and it gives them a negative impression of your brand.
  • 350 million photos are uploaded every day, with 14.58 million photo uploads per hour, 243,000 photo uploads per minute, and 4,000 photo uploads per second.
  • 20% of videos are Live Broadcasts.
  • Every 20 minutes, 1 million links are shared, 20 million friend requests are sent, and 3 million messages are sent.
  • 55 million status updates are made every day.
  • Facebook is available in 101 languages with over 300,000 users helping in translation.

 

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