How To Increase DA With Domain Authority Stacking

In this post I’m going to expose 2 methods, which have been created solely for the purpose of gaining massive attention from SEO newbies, in order to sell the relevant courses for thousands of dollars.

These methods claim to “break Google”, allowing you to rank for “any keyword, any time”.

As any decent SEO will know, this is just marketing hype, and such a method doesn’t exist.

But with the ever-growing SEO community, and subsequently, the ever-growing number of methods that are aimed to scam the newcomers, more and more people are claiming they have finally defeated the algorithm.



If you are new to SEO and want advice on resources that will actually help you, or just have a question which nobody will answer, please feel free to contact me.

I will be more than happy to help you out for free, in the hopes that the fake gurus and scam artists won’t get you to buy into their lies and multi-level marketing schemes.


The Methods I Will Expose

The first method is called Domain Authority Stacking, and was created to manipulate the popular “Domain Authority” metric created by Moz.

I’m going to show you the variations I used to boost my new affiliate site to DA 30 using my version of this method, which can be performed for free, barring the purchase of GSA SER or some cheap backlinks.

Unfortunately, this method is tedious and requires lots of time, which is why I don’t recommend it for sites which already have a DA of 30 or higher.


The second method is called Google Entity Stacking, and was created to rank “any keyword, no matter the difficulty.”

As you can imagine, that’s not the case.

This method can, at best, give your website a decent link or two, but don’t expect to become a millionaire by ranking for “weight loss” or “payday loans”.

Again, I’ll be adding my own spin on this method to make it better, and give it more chance of actually helping you.

We’ll also be looking at some example stacks created by a few of the service providers of this method.


This guide assumes you have already read my previous tutorial on Web 2.0 Link Building, and builds upon concepts discussed in that tutorial.

It will be referenced throughout as the “previous tutorial”.

Please read it now if you haven’t already done so.


Domain Authority Stacking

In early 2014, a ranking technique called Domain Authority Stacking (DAS) was developed by Jimmy Kelley, in collaboration with Network Empire (AKA Theme Zoom) creators Sue Bell and Russell Wright.

Since then, it’s been talked about and debated upon by many SEOs. Some people believe it to be the holy grail, but in reality it’s just BS marketing hype (no surprises there).

So, in order to save you $1,997 and a few hours of terrible advice, I’m going to show you how I stack domains.

And just to be clear, “Domain Stacking” is just a fancy term for interlinking websites by creating a link pyramid.

With that out of the way, let’s get started.


What Is Domain Authority?

Before we start, what actually is Domain Authority? And why are we trying to increase it in the first place?

Here’s what Moz, the creators of the “Domain Authority” metric, have to say:

Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how well a website will rank on search engine result pages (SERPs). A Domain Authority score ranges from one to 100, with higher scores corresponding to a greater ability to rank.

Domain Authority is calculated by evaluating multiple factors, including linking root domains and number of total links, into a single DA score. This score can then be used when comparing websites or tracking the “ranking strength” of a website over time.


Plan Overview

Here’s a basic overview of the plan:

  • Money Site
  • 2 Google Entity Stacks
  • 6 Buffer Sites
  • 36 Web 2.0 Sites (6 Link Wheels)
  • 100+ Free Domain Names
  • 7200+ URL Shorteners
  • 10 Million GSA SER Blog Comments (Basically as many as you can build!)

Authority Stack - Joshua Rosato


Step One – Buffer Sites

The first step is to create 6 buffer sites. These will act as filters/pumpers and pass all the link juice to your money site.

The previous tutorial shows you how to properly create Web 2.0 sites, you can use these for both step one and two.

Specifically, read and implement the “Super Web 2.0” section for the buffer sites.


You have 3 options for the buffer sites:

  • Buy an expired domain name & create a WordPress site with it. (Use fake WHOIS info or buy Privacy Guard!)
  • Buy an expired domain name and link it to a Web 2.0 site. (The domain must be directly linked – most hosts require you to purchase a premium plan for this. Do NOT 301 redirect the domain!)
  • Create a Web 2.0 sub-domain – Example:


The sites should have at least 4000 words of high-quality hand-written content.

Remember to add your money site URL near the top.

Use exact match anchor text for this.


Several other pages you should include are:

  • About
  • Services
  • Contact
  • Privacy Policy
  • Etc.

300-500 words of content will suffice for these inner pages.


Mix up the types of pages you use and the design of the sites.

In some articles include images & videos, in others include links to relevant authority sites (not competitors).

Don’t leave any footprints!

Everything on these sites should be hand-written, a site with one page of spun content will NOT cut it.

Again – read the previous tutorial on how to create Web 2.0 sites that will rank.


Step Two – Web 2.0 Link Wheels

This is where the work really begins! We’re going to create 36 Web 2.0 sites.

Just follow the instructions as above, but with the following changes:

  • If you’re targeting a high-competition keyword use 1000 words of hand-written content or 2000 words of spun content. (Manually review all spun content to ensure it makes sense and is readable!)
  • If you’re targeting a low-competition keyword you can use spun content without checking it, though I personally never do this. (These sites should be considered tier one.)

If you’ve read the previous tutorial, all we’re doing in this step is implementing it 6 times, each time using one of the buffer sites as the target site.

Basically, you’re going to create 6 link wheels, with each wheel containing 6 sites.


Step Three – Free Domain Names

Register 100+ free domain names from Freenom, they offer 5 different top-level domains for free.

Here’s how I structured mine:

  • KeywordOne * 5 TLDs
  • Keyword-One * 5 TLDs
  • KeywordTwo * 5 TLDs
  • Keyword-Two * 5 TLDs
  • KeywordOneKeywordTwo * 5 TLDs
  • KeywordOne-KeywordTwo * 5 TLDs
  • KeywordTwoKeywordOne * 5 TLDs
  • KeywordTwo-KeywordOne * 5 TLDs

I think you get the idea…


Step Four – URL Shorteners

For EACH of the 36 Web 2.0 sites:

  • Redirect 3 to 5 of the Freenom domains using the “URL Forwarding” option.
  • Add expired Web 2.0 backlinks – I use 10 Tumblr backlinks & 400 words of scraped content per post.
  • Create 10 URL shortener links – I use 2 links from 5 different services:

For EACH of the 10 URL shortener links:

  • Create another 20 URL shortener links (tier two). I use to mass create them, but you can also do this with GSA SER.
  • Remember, we need 7200+ tier two URL links (36 * 10 * 20) in total.


Step Five – GSA SER Blast

Using GSA SER, SE-Nuke, or any other software you like – mass create blog comments or any type of link to the following:

  • 36 Web 2.0s (I recommend using high-quality do-follow links only!)
  • 100+ Domain Names
  • 7200+ URL Shorteners (Only the tier two links!)

We need as many links as we can get, the quality of them doesn’t matter.

I recommend buying a VPS and some dedicated proxies and just leaving GSA running 24/7.


Google Entity Stacking

Created by Bradley Benner, founder of Semantic Mastery, and member of Network Empire, this method is being sold for $4,000 in his “RYS Academy”.

This “SEO Time Machine” supposedly uses Google’s own properties to help you rank for any keyword.

Once again, I’m here to show you how to create a Google Entity Stack, without you having to go through hours of useless video.

Again, while this method can be used to rank for easy keywords, it definitely won’t allow you to rank for “any keyword”, despite what the sales copy suggests.

We will be creating two entity stacks, and pointing both of them to our money site.

Here is an example of what we will be building:


Anchor Text Variations

I haven’t tried any variations with these, but the ones below worked well.

Feel free to experiment with your own variations.

Click here for an explanation of the different types of anchor text.

  • From Buffer Site to Money Site: Exact Match
  • From Web 2.0 Site to Buffer Site: LSI
  • From Web 2.0 Site to Next Web 2.0 Site: Generic & Long-Tail LSI
  • From Expired Web 2.0 Site to Created Web 2.0 Site: Generic & Secondary Keywords
  • For Blog Comments: Generic & Full URL (GSA automatically fills in the current URL, just select the “Domain as Anchor Text” option.)

A secondary keyword is another keyword that you’re targeting, separate to your main keyword.

For example, if my main keyword is “SEO”, a secondary keyword would be “Link Building”.

The keyword “Black Hat SEO” would not be a secondary keyword.

It would be a partial match keyword as it contains the main keyword I’m targeting.


Experiments & Customization

Things to Try

There’s plenty of room for variations and trying things out.

Here’s a list of ideas, do with them what you will:

  1. Create silo structures or sub-niches for the link wheels.
  2. Use expired Web 2.0s throughout.
  3. Create a second tier of link wheels. (A link wheel for each Web 2.0 in the first tier of link wheels.)
  4. Link the link wheels in a link wheel. (Crazy, I know.)
  5. Buy reblogs for the Tumblr posts.
  6. Add a few lower-quality PBNs to the Buffer Sites.


Example of idea one:

Assuming your site is about food:

  • Buffer Site One is about food for vegetarians:
    • Link Wheel One (Pointing to Buffer Site One) uses multiple sub-niches related to vegetarian food.
  • Buffer Site Two is about food for people with an intolerance to lactose:
    • You get the idea, right?


Example of idea four:

The last Web 2.0 site in the previous wheel links to the first site in the next wheel, for example:

  • Link Wheel 1 – Web 2.0 No. 6 —> Link Wheel 2 – Web 2.0 No. 1

Etc. Until you get:

  • Link Wheel 6 – Web 2.0 No. 6 —> Link Wheel 1 – Web 2.0 No. 1


Use the last Web 2.0 site as the first site in the next wheel, for example:

  • Link Wheel 1 – Web 2.0 No. 6 is also Link Wheel 2 Web 2.0 No. 1

Etc. Until you get:

  • Link Wheel 6 – Web 2.0 No. 6 is also Link Wheel 1 Web 2.0 No. 1


As you can imagine, there’s an unlimited number of ways in which you could implement this method.

I had decent success with my variations, but try out your own and let me know how well they worked.


Extra Reading

Matt Diggity has 2 great case studies on Domain Authority Stacking:

Trust Pulling – Case Study

Trust Tiering – Case Study

It should be noted that Matt claims this technique is not worth the time investment, and can’t replace PBNs. Both of which I completely agree with.



So what’s the point of all this?

I wanted to show you how easy it is to take something as common as Web 2.0s, and sell a course on them for thousands of dollars, by creating hype amongst SEOs who don’t know any better.

To be fair, Web 2.0s used to work quiet well, but in 2019 the only black hat method still worth mentioning is PBNs – I’ll write a guide on how to create these soon.

If your sites DA is lower than 30, and you have a lot of spare time on your hands, then creating some high-quality Web 2.0s might be worth a shot.

Otherwise, stick to what works, and what has been proven to work time and again, by people who aren’t just trying to scam you and pay for their next car.


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This Post Has 11 Comments

  1. Ernest

    Hi, is it old information, does it work now in 2019?

    1. Joshua Rosato

      Hi Ernest,

      Techniques like this get less effective every year as Google gets smarter and continues to improve their algorithms.

      That’s not to say that these techniques don’t work, just that they should only be used for local SEO and less difficult keywords. I have updated the end of the post to reflect this change.

      Personally, I have taken a complete white-hat approach to my agency, and I’m seeing good results.

      Let me know if you have any further questions.

  2. Josh

    Thanks for the in depth tutorial.

    I had a question. For each of the 36 Web 2.0 sites unique content is needed? If that is correct 36 unique articles of 100+ words are needed. Please confirm

    1. Joshua Rosato

      The Web 2.0 content should be unique. It doesn’t have to be hand-written, you can spin it. I recommend 1000+ words.

  3. Robert

    Hi Joshua
    thanks for the great tutorials.
    The only thing that I don’t understand is the url shortener section.
    Which urls do we shorten?


    1. Joshua Rosato

      Hi Bob, thanks for the comment.

      For each Web 2.0 site, you will create 10 URL shortener links pointing to that site.
      For each of the URL shorteners you’ve just created, you will create an additional 20 URL shortener links, pointing to the first URL shortener.

      Does that clear it up? I know it can be hard to understand, so if you’re still struggling let me know and I’ll create a video example.

      1. Chris

        Any chance of doing a diagram/map of this setup?

        1. Joshua Rosato

          I’ve made one but it’s not much easier to understand. Which part specifically are you struggling with?

          1. rizve joarder

            Hi JOSHUA ROSATO,

            Thanks for this nice tutorial. However the same for me. I don’t understand URL part. Any video tutorial? A video tutorial may be easy to understand.


  4. Pauline

    Great tutorial Josh, just one question:

    What do you mean when you say the web 2s are tier one? Aren’t they second tier as their is a site between them and your money site?

    1. Joshua Rosato

      Hi Pauline, sorry for the confusion.

      What I mean is that you should treat the buffer sites as though they were your money site. You don’t want bad backlinks pointing to them. They are there primarily to prevent bad link juice from hitting your actual money site, but this isn’t 100% effective so you should still take precautions.

      Hope that clears it up for you.

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