If you’re a business in Chesterfield, or serve the people of Chesterfield and the surrounding areas, then you need to be ranking for Chesterfield-related search terms, such as “[service] chesterfield”, and “[service] near me”.
Otherwise, your potential clients won’t be able to find you, and they’ll end up going with one of your competitors, usually getting an inferior, lower quality service, in the process.
But why does ranking in Chesterfield actually matter? Well let’s look at an example. You have a burst pipe and your kitchen is flooding. Are you going to ask your friends for recommendations, or are you going to type “emergency plumber Chesterfield” into Google and immediately contact the first person that shows up.
As I’m sure you can imagine, most people (if not everyone), would search for the service they need, followed by the “in Chesterfield” keyword. But even for non-emergencies, ranking on the first page, and preferably in that crucial first spot, is vital for most businesses.
To demonstrate this, let’s look at another scenario. You are looking for a “hairdresser in chesterfield”. Maybe you’ll look through a few of the results, eventually deciding which one to use. But how likely is it that someone going through this process will visit the second page of the search results. Well, as the stats show, this is very unlikely.
“90% of people don’t visit the second page of Google.”
“30-50% of people don’t go past the first result.”
As you can see from these two quotes, ranking on the first page is extremely important for your Chesterfield-based business. But how do you actually achieve this?
To be honest, it’s not easy. SEO is complicated and if done incorrectly, can lead to more harm than good. That’s why it’s extremely important to go with a reputable Chesterfield SEO agency that uses White Hat SEO to rank your site.